PROSPECTS AND OPPORTUNITIES
Retail volume sales will continue to gradually decline
Retail volume sales of bleach are forecast to continue to decline throughout the forecast period, as alternatives that are perceived as less harmful continue to gain ground. This will particularly be the case in laundry care, where bleach is easily replaced by chlorine-free, colour-safe laundry bleach products.
Private label shift will continue
Private label will continue to gain ground during the review period due to its price competitiveness. At some point, manufacturers of branded offerings may shift to surface care, where private label competition is somewhat less intense.
Gap between bleach and toilet care may narrow
Bleach is likely to remain attractive to at least some local consumers as an alternative to toilet liquids. The positioning of toilet liquid and bleach is very close, and consumers may not see a big difference between the two products.
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Overview:
Understand the latest market trends and future growth opportunities for the Bleach industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bleach in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bleach in Ireland?
- Which are the leading brands in Bleach in Ireland?
- How are products distributed in Bleach in Ireland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Bleach in Ireland - Category analysis
KEY DATA FINDINGS
Perceived as outdated and toxic, bleach sales continue to decline
Eco-focused consumers moving away from bleach
Strong private label presence weighs heavily on pricing
Retail volume sales will continue to gradually decline
Private label shift will continue
Gap between bleach and toilet care may narrow
Home Care in Ireland - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
Bleach
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bleach research and analysis database.
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