PROSPECTS AND OPPORTUNITIES
Projected decline for bleach
Bleach is set to register decline in both volume and value terms over the forecast period, as the category suffers from intensifying competition from other home care products. Laundry care and surface care will continue to take consumers away from bleach, with players often highlighting the chlorine-free content of these products.
Macroeconomic threats for the category
After two years of soaring inflation and a year of stabilisation in the final year of the review period, 2025 is likely to bring new challenges for the home care market, including for bleach. Several organisations, such as the International Monetary Fund (IMF), have indicated that the country’s macroeconomic indicators have been deteriorating.
Going green
With Romanian consumers displaying a growing interest in environmental topics, bleach is also likely to be affected by the sustainability trend. Many consumers will be deterred from using bleach, which is seen as chemically harsh and potentially damaging for the environment, with some turning instead to cleaning products containing more natural ingredients or even to DIY solutions.
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Overview:
Understand the latest market trends and future growth opportunities for the Bleach industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bleach in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bleach in Romania?
- Which are the leading brands in Bleach in Romania?
- How are products distributed in Bleach in Romania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Bleach in Romania - Category analysis
KEY DATA FINDINGS
Poor performance for bleach in 2024
Ace – category’s adaptable leader
Internet sales are growing
Projected decline for bleach
Macroeconomic threats for the category
Going green
Home Care in Romania - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
Bleach
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bleach research and analysis database.
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