PROSPECTS AND OPPORTUNITIES
Improving economic situation to undermine low price advantage of bleach
While cost-of-living pressures shaped the performance of retailing in New Zealand towards the end of the review period, inflation levels slowed to within the Reserve Bank of New Zealand’s target. This resulted in drastic drops in the country’s Official Cash Rate (OCR), which eased economic pressures for businesses and consumers across the country.
Janola is expected to leverage consumer trust to remain the leading bleach brand
Pental Products’s Janola is poised to remain the leading bleach brand in New Zealand in the forecast period, supported by a strong reputation for quality, trustworthiness and efficacy. With a long-standing presence in the market, Janola is established as a household name, synonymous with effective cleaning and disinfection.
Increasing space for eco-friendly products in bleach
As the New Zealand economy recovers over the forecast period, sustainability considerations are expected to return to prominence as a key decision-making driver across home care. This offers opportunities for bleach products with eco-friendly positioning.
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Overview:
Understand the latest market trends and future growth opportunities for the Bleach industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bleach in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bleach in New Zealand?
- Which are the leading brands in Bleach in New Zealand?
- How are products distributed in Bleach in New Zealand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Bleach in New Zealand - Category analysis
KEY DATA FINDINGS
Small rebound in demand despite maturity
Private label gains as consumers rein in spending
E-commerce share gains traction in bleach as cost-conscious consumers shop around
Improving economic situation to undermine low price advantage of bleach
Janola is expected to leverage consumer trust to remain the leading bleach brand
Increasing space for eco-friendly products in bleach
Home Care in New Zealand - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
Bleach
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bleach research and analysis database.
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