Competitive Landscape
Leading Company Pental Products and Eco-Friendly Brands Drive Competitive Dynamics
The bleach market in New Zealand is highly concentrated, with Pental Products leading with a 63% share, followed by Foodstuffs (NZ) with 20% and Woolworths (New Zealand) with 12%. Competitive dynamics are driven by increasing consumer demand for sustainable, non-toxic and eco-friendly products - particularly oxygen bleach and concentrated refill packs.
Emerging Companies Capitalise on Sustainability Trend
Green Rhino has gained traction with its highly concentrated bleach products, emphasising effectiveness, value for money and eco-conscious claims. Its success stems from strong local brand positioning, clear sustainability messaging and broad availability across both retail and online channels.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Bleach industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bleach in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bleach in New Zealand?
- Which are the leading brands in Bleach in New Zealand?
- How are products distributed in Bleach in New Zealand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Bleach in New Zealand - Category analysis
Key Data Insights
Eco-Friendly Formulations Drive Sales Growth in Bleach
Eco-Friendly Formulations Drive Sales Growth in Bleach
Sustainability Shapes Innovation
Consumers Increasingly Prioritise Eco-Friendly Bleach Formats and Safety
Innovation Is Expected to Drive Growth
Sustainability Continues to Shape Innovation
Leading Company Pental Products and Eco-Friendly Brands Drive Competitive Dynamics
Emerging Companies Capitalise on Sustainability Trend
Supermarkets Dominates Bleach Sales with Strong Store Presence
Retail E-Commerce Gains Traction with Sustainable Bleach Products
Home Care in New Zealand - Industry Overview
Home Care Sees Strong Growth Driven by Smart Home Care Expansion
Key Data Insights
Home Care Sees Strong Growth Driven by Smart Home Care Expansion
Laundry Care and Toilet Care Dominate Sales as Health and Wellness Trends Accelerate
Sustainability Concerns Inform Innovation
Laundry Care and Dishwashing to Remain Dominant with a Sustainability Focus
Technology and Convenience Set to Drive Further Growth
Health and Wellness Trends Shape Home Care Choices
Reckitt, Unilever and Sc?Johnson Maintain Leadership through Innovation and Distribution
Emerging Players and Innovation Drive Future Growth Opportunities
Supermarkets Channel Dominates Home Care Distribution
E-Commerce Gains Traction through Convenience and Variety
Emerging Brands Focus on Sustainability and Wellness
Country Reports Disclaimer
Bleach
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bleach research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!