PROSPECTS AND OPPORTUNITIES
Manufacturers may look to revive interest through improved formulations
Manufacturers may explore reformulating bleach to make it less harmful by reducing harsh chemicals and incorporating safer, more skin friendly ingredients. This could attract health conscious consumers and revive interest in the category.
Private label set to gain share
Ace is expected to remain the leading brand in bleach in Poland over the forecast period, with Procter & Gamble’s ongoing investment in new product development helping to sustain sales. Private label is, however, expected to see the strongest growth, with Biedronka and Carrefour gradually securing a greater share.
Health and sustainability concerns to drive down sales
As consumers become more conscious of the negative health impacts associated with bleach, there will be a stronger shift towards safer and more environmentally friendly cleaning alternatives. This trend will challenge the sale of bleach as consumers seek out products that are less harmful to their health and the environment.
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Overview:
Understand the latest market trends and future growth opportunities for the Bleach industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bleach in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bleach in Poland?
- Which are the leading brands in Bleach in Poland?
- How are products distributed in Bleach in Poland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Bleach in Poland - Category analysis
KEY DATA FINDINGS
Further decline
Consumers looking for safer and more convenient alternatives
Procter & Gamble leads, while discounters remains largest distribution channel
Manufacturers may look to revive interest through improved formulations
Private label set to gain share
Health and sustainability concerns to drive down sales
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DISCLAIMER
Bleach
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bleach research and analysis database.
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