PROSPECTS AND OPPORTUNITIES
Concept of disinfection regains relevance among consumers
The Peruvian bleach market is projected to experience slow but steady volume growth over the forecast period. Affordability and effectiveness will remain key attributes, as price-sensitive consumers continue to prioritise savings on household products.
Premiumisation could help to boost profit margins
In a category categorised by a lack of product differentiation, companies seeking to avoid competing solely on large sales volumes have the opportunity to focus on the premiumisation of their products. This can be achieved through innovative formats such as gel bleach, the introduction of more appealing fragrances, or splash-proof packaging - initiatives successfully launched by Clorox in recent years.
Business-to-business sales could boost growth
The commoditisation of bleach in recent years, combined with the growth of large formats like 4-5kg containers -preferred by consumers seeking greater value - have intensified competition in the retail market, resulting in lower profit margins. Additionally, the rising importance of discounters, cash and carry outlets, and small local grocers, where unit prices are typically lower, is another consideration.
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Overview:
Understand the latest market trends and future growth opportunities for the Bleach industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bleach in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bleach in Peru?
- Which are the leading brands in Bleach in Peru?
- How are products distributed in Bleach in Peru?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Bleach in Peru - Category analysis
KEY DATA FINDINGS
Decline in bleach sales in 2024, with reduced disinfection habits and weather conditions impacting demand
Intense price competition with little differentiation between brands
Discounters and cash and carry outlets gain traction, due to their ability to offer consumers more affordable prices
Concept of disinfection regains relevance among consumers
Premiumisation could help to boost profit margins
Business-to-business sales could boost growth
Home Care in Peru - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
Bleach
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bleach research and analysis database.
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