PROSPECTS AND OPPORTUNITIES
Challenging outlook for bleach products
Bleach in Serbia is expected to record further decline in retail volume sales over the forecast period. Young urban consumers view bleach as outdated and avoid it due to its strong odour and harsh formula.
Core base will help to sustain bleach sales
Middle-aged and older consumers will remain the core base for bleach in Serbia. Low prices and large packaging formats are expected to attract price sensitive consumers.
Sustainable concerns will push consumers away
Rising consumer awareness of healthier alternatives to bleach will negatively impact sales of bleach in 2025 and beyond. The harmful environmental impact of undiluted chlorine bleach will be more widely recognised.
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Overview:
Understand the latest market trends and future growth opportunities for the Bleach industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bleach in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bleach in Serbia?
- Which are the leading brands in Bleach in Serbia?
- How are products distributed in Bleach in Serbia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Bleach in Serbia - Category analysis
KEY DATA FINDINGS
Ongoing decline as bleach is considered too harsh
Narrow distribution limits product visibility
Strong competition from surface care disinfectants
Challenging outlook for bleach products
Core base will help to sustain bleach sales
Sustainable concerns will push consumers away
Home Care in Serbia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
Bleach
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bleach research and analysis database.
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