PROSPECTS AND OPPORTUNITIES
Affordability, preventative healthcare, wide distribution and versatility will remain key growth drivers
In contrast to the review period, retail volume sales of bleach are set to expand during the forecast period. Affordability, preventative healthcare, wide distribution and versatility will remain the main growth drivers.
Increased awareness of bleach’s disinfectant properties will continue to boost demand
Before the onset of COVID-19, retail volume sales of bleach had already started to decline in Uruguay. Younger consumers were less eager to use bleach than older generations.
New formats, particularly gel bleach, will grow in popularity
In Uruguay, the bulk of bleach sales continue to be accounted for by traditional liquid bleach, but new formats and technologies, particularly gel bleach, will continue to grow in popularity during the review period. Gel bleach is marketed as a more surface-specific product and has more sophisticated packaging.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Bleach industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bleach in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bleach in Uruguay?
- Which are the leading brands in Bleach in Uruguay?
- How are products distributed in Bleach in Uruguay?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Bleach in Uruguay - Category analysis
KEY DATA FINDINGS
Retail volume sales continue to decline from COVID-19 high amid improving economic conditions
Electroquímica SA dominates with Agua Jane and Sello Rojo
Gel bleach grows in popularity
Affordability, preventative healthcare, wide distribution and versatility will remain key growth drivers
Increased awareness of bleach’s disinfectant properties will continue to boost demand
New formats, particularly gel bleach, will grow in popularity
Home Care in Uruguay - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
Bleach
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bleach research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!