PROSPECTS AND OPPORTUNITIES
Bleach to see declining demand during forecast period
Bleach is projected to face a continued decline in popularity from 2025 onwards. The growing competitiveness of surface care products is expected to be a key factor influencing this trend, as more Georgians are likely to seek contemporary home care solutions.
Modern retail expansion will further constrain growth potential
The anticipated growth of modern retail formats is expected to negatively affect the sales volume of bleach. As retailers continue to optimise their shelf space, they are likely to focus on products with stronger consumer demand, reducing the visibility and variety of bleach available in stores.
Price sensitivity and traditional retail to support some sales in bleach
Despite the challenges ahead, certain factors will continue to support bleach sales in Georgia. Its low price and widespread availability in traditional retail outlets will appeal to price-sensitive consumers, helping to sustain demand.
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Overview:
Understand the latest market trends and future growth opportunities for the Bleach industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bleach in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bleach in Georgia?
- Which are the leading brands in Bleach in Georgia?
- How are products distributed in Bleach in Georgia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Bleach in Georgia - Category analysis
KEY DATA FINDINGS
Bleach remains staple product in Georgian households
Changing preferences among younger consumers
Surface care innovations undermine demand for bleach
Bleach to see declining demand during forecast period
Modern retail expansion will further constrain growth potential
Price sensitivity and traditional retail to support some sales in bleach
Home Care in Georgia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
Bleach
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bleach research and analysis database.
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