PROSPECTS AND OPPORTUNITIES
Modern grocery retailers lead retail value sales
In contrast to other countries in the region, bleach sales in Costa Rica are led by modern grocery retailers, rather than small local grocers. This strong penetration of modern grocery retailers is largely driven by Walmart, which operates under various banners, including Pali, Maxi Pali, Masxmenos and the eponymous Walmart.
Bleach will face increased competition from more specialised alternatives
The rate of growth in both retail volume and retail constant value sales of bleach will be modest during the forecast period, remaining broadly in line with the review period. A better economic context, particularly price stabilisation, will dampen demand growth for bleach.
Heightened sustainability concerns could weigh on demand for bleach
Costa Rica is known globally for its green policies, and even within bleach, which is considered very bad for the environment, sustainability will come increasingly into play as a factor in the decision-making of consumers. Refill options and stand-up pouches, which reduce the use of single-use plastic, are set to proliferate in bleach.
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Overview:
Understand the latest market trends and future growth opportunities for the Bleach industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bleach in Costa Rica report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bleach in Costa Rica?
- Which are the leading brands in Bleach in Costa Rica?
- How are products distributed in Bleach in Costa Rica?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Bleach in Costa Rica - Category analysis
KEY DATA FINDINGS
Currency revaluation leads to price stabilisation, boosting retail volume sales of bleach
Private label gains ground with affordable options
Spread of dengue fever supports bleach demand
Modern grocery retailers lead retail value sales
Bleach will face increased competition from more specialised alternatives
Heightened sustainability concerns could weigh on demand for bleach
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DISCLAIMER
Bleach
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bleach research and analysis database.
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