Sustained growth is expected for men’s grooming over the forecast period, as consumers adopt new self-care habits, especially younger generations of Chileans who have incorporated skin care into their daily routines. While men's razors and blades has reached maturity and will experience more organic growth in the coming years, products such as men's post-shave and pre-shave have embraced the "skinification" trend.
Skin care is becoming an increasingly essential part of men’s grooming routines, as reflected in the category’s performance towards the end of the review period and predictions for strong growth over the forecast period. Many male consumers are shifting away from their traditional focus on shaving products and are now incorporating a variety of skin care products into their routines.
Social media has undoubtedly revolutionised the way in which people consume information, and this is especially true in the world of men’s grooming. Instagram and TikTok, in particular, have emerged as popular platforms for male consumers to discover the latest trends and styles in personal grooming.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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