PROSPECTS AND OPPORTUNITIES
Accelerating premiumisation trend will help push sales
The Danish economy is expected to continue improving in 2025 and beyond. According to the National Bank of Denmark, stable and moderate inflation, along with rising GDP, real wages and private consumption, should bolster consumer confidence and underpin further growth in men’s grooming over the forecast period.
Men’s grooming still holds potential for further growth
Despite posting healthy growth, men’s grooming (excluding shaving) is still relatively underdeveloped in Denmark, leaving ample room for further expansion. Although many brands are creating products specifically for men, there are still numerous areas that could benefit from additional segmentation and the development of male-focused offerings.
E-commerce to go from strength to strength
E-commerce is expected to remain the fastest-growing channel in men’s grooming, as Danish consumers continue to appreciate the convenience and competitive pricing of online shopping. However, increasing competition in online fragrance sales means that having lower prices is no longer enough; retailers must also provide high service standards, fast shipping and easy returns to stay competitive and win over consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in Denmark?
- Which are the leading brands in Denmark?
- How are products distributed in Denmark?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in Denmark - Category analysis
KEY DATA FINDINGS
Popularity of premium fragrances supports sales in men’s grooming in 2024
Procter & Gamble leads through Gillette
Health and beauty specialists holds highest value share, while e-commerce sees fastest growth
Accelerating premiumisation trend will help push sales
Men’s grooming still holds potential for further growth
E-commerce to go from strength to strength
Beauty and Personal Care in Denmark - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Men's Grooming
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
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