PROSPECTS AND OPPORTUNITIES
Significant scope for expansion
Men’s grooming is expected to see growth in both volume and value terms in Nigeria over the forecast period. Demand is expected to recover as the economy improves, with a rise in disposable incomes helping to drive growing consumer interest, especially in niche, less essential categories such as men’s skin care.
Changing cultural attitudes
Changing cultural attitudes amongst men are expected to have a positive impact on men’s grooming over the forecast period. Cultural attitudes are shifting due to a growing population of young people, who are influenced by global trends.
Opportunities for local players
Companies are expected to take advantage of the rising potential of men’s grooming to increase their value sales over the forecast period. They are expected to achieve this through new product development and brand extension strategies to meet task-specific needs, whilst seeking new market opportunities through distribution and advertising.
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Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in Nigeria?
- Which are the leading brands in Nigeria?
- How are products distributed in Nigeria?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in Nigeria - Category analysis
KEY DATA FINDINGS
Economic conditions undermine demand
Procter & Gamble retains lead, while Unilever rises up the rankings
Store network expansion supports share growth for supermarkets
Significant scope for expansion
Changing cultural attitudes
Opportunities for local players
Beauty and Personal Care in Nigeria - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Men's Grooming
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
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