PROSPECTS AND OPPORTUNITIES
Premium men’s skin care to enjoy strong range expansion and growth opportunities
Growing self-awareness of one’s appearance and the prioritisation of grooming needs are expected to strengthen the performance of men’s grooming in the forecast period. These factors, for example, are likely to lead to the rising use of styling agents, skin care products and fragrances by men.
Novelties to expand the reach and use of men’s grooming products
There is a large and growing number of men’s skin care brands present in Malaysia and many of these are expected to focus on branching out into new and more niche areas of skin care with high potential for growth and untapped demand. For example, men’s skin care in the form of facial cleansers is set to gain ground, while other product areas like moisturisers and anti-agers also hold much more room for expansion.
Innovation to continue apace in men’s hair care
The development of new styling agents is increasingly centred around pomade-style hairdressing. This trend has created fertile ground for innovation and the launch of new brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in Malaysia?
- Which are the leading brands in Malaysia?
- How are products distributed in Malaysia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in Malaysia - Category analysis
KEY DATA FINDINGS
Increasing focus on men’s grooming amidst a rising number of appearance- and fashion-conscious male consumers
Procter & Gamble leads a highly competitive landscape
Health and personal care stores offer large shelf space for men’s grooming products
Premium men’s skin care to enjoy strong range expansion and growth opportunities
Novelties to expand the reach and use of men’s grooming products
Innovation to continue apace in men’s hair care
Beauty and Personal Care in Malaysia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Men's Grooming
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
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