PROSPECTS AND OPPORTUNITIES
Return to recommended use to spur men’s shaving
Men’s grooming is expected to rebound to register growth in retail volume and value (constant 2024 prices) terms in 2025, and through the forecast period, after a challenging 2024. The recovery of consumer purchasing power and higher employment rates are key factors behind the anticipated rebound of men’s grooming.
Multinational’s exit offers opportunities for remaining players
The Procter & Gamble Co's exit from Argentina presents a short-term opportunity for other players to gain company/brand shares within men´s shaving. The multinational’s exclusive agreements with pharmacies, hypermarkets and supermarkets are no longer in effect.
Growing supply of premium products
Import barriers were a serious obstacle for premium men's grooming products over the review period, with these products being 100% imported. In the short term this is predicted to change with the end of import restrictions and the recovery of the economy.
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Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in Argentina?
- Which are the leading brands in Argentina?
- How are products distributed in Argentina?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in Argentina - Category analysis
KEY DATA FINDINGS
Strong discounting limits retail volume sales drop in men’s fragrances
Natura uses strength in mass men’s fragrances to lead men’s grooming
Online price advantages push e-commerce in men’s grooming
Return to recommended use to spur men’s shaving
Multinational’s exit offers opportunities for remaining players
Growing supply of premium products
Beauty and Personal Care in Argentina - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Men's Grooming
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
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