Men’s grooming in the US is set to see stable constant value growth rates throughout the forecast period. Men’s skin care is expected to see above-average growth.
In the forecast period, men’s deodorants is expected to see more launches from premium fragrance brands, as the rising cost of fragrances continues to be a major concern for consumers. In response, many fragrance brands have already been offering cost-effective alternatives in the form of deodorants.
?Jake Paul, the YouTube influencer-turned-boxer, has launched W, a men’s personal care brand aimed at modernising grooming products for young men. The initial line-up includes body wash, body spray, and antiperspirant deodorant, all priced under USD10, and available exclusively at Walmart.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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