PROSPECTS AND OPPORTUNITIES
Dermocosmetics skin care brands set to benefit from more attention from men, due to gender-neutral positioning and expansive skin care education
Men’s grooming in the US is set to see stable constant value growth rates throughout the forecast period. Men’s skin care is expected to see above-average growth.
Men’s deodorants to witness further innovative scent and fragrance launches
In the forecast period, men’s deodorants is expected to see more launches from premium fragrance brands, as the rising cost of fragrances continues to be a major concern for consumers. In response, many fragrance brands have already been offering cost-effective alternatives in the form of deodorants.
Continued traction in the male celebrity brand space
?Jake Paul, the YouTube influencer-turned-boxer, has launched W, a men’s personal care brand aimed at modernising grooming products for young men. The initial line-up includes body wash, body spray, and antiperspirant deodorant, all priced under USD10, and available exclusively at Walmart.
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Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in USA?
- Which are the leading brands in USA?
- How are products distributed in USA?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in the US - Category analysis
KEY DATA FINDINGS
Easing growth performances in men’s grooming, especially in men’s shaving
Some brands are moving away from a strict male focus, embracing gender-neutral offerings and unique collaborations
Expanded portfolio distribution through online platforms
Dermocosmetics skin care brands set to benefit from more attention from men, due to gender-neutral positioning and expansive skin care education
Men’s deodorants to witness further innovative scent and fragrance launches
Continued traction in the male celebrity brand space
Beauty and Personal Care in the US - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Men's Grooming
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
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