PROSPECTS AND OPPORTUNITIES
Slow performance amid conservative consumer behaviour
Retail volume sales of men’s grooming are set to dip, albeit slowly, over the forecast period, while only modest growth is expected in retail value (constant 2024 prices) sales. Importantly, the male population is set to rise in 2025, but fall steadily over the remainder of the forecast period.
Aras has the potential to succeed
Then local brand Aras by Biok Laboratorija has the potential to register good results over the forecast period. A local powerhouse in beauty and personal care, Biok Laboratorija is expected to be ready to reinvent and reinvest in the Aras brand and target the niche of locally designed mass products for men, including men’s shaving and men’s toiletries.
Innovation is set to remain low in men’s grooming
Innovation is not an important aspect of men’s grooming in Lithuania. The innovation witnessed in men’s shaving is mainly found in men’s razors and blades and post-shave.
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Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in Lithuania?
- Which are the leading brands in Lithuania?
- How are products distributed in Lithuania?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in Lithuania - Category analysis
KEY DATA FINDINGS
Men continue to prefer premium fragrances
International players enjoy consumer loyalty for their brands
Beauty specialists satisfy consumers’ men’s grooming needs
Slow performance amid conservative consumer behaviour
Aras has the potential to succeed
Innovation is set to remain low in men’s grooming
Beauty and Personal Care in Lithuania - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Men's Grooming
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
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