PROSPECTS AND OPPORTUNITIES
Sales in men’s grooming will continue to be supported by an increased focus on men’s personal care routines
Sales of men’s grooming will see ongoing growth over the forecast period, albeit at variable levels per year. This will be supported by the ongoing increased focus on male grooming, alongside consumers’ recovering spending power as inflationary pressures ease.
Opportunities for companies to be at forefront of changing social norms for men
The changing social landscape has resulted in consumer attitudes towards concepts of masculinity evolving over time. Euromonitor’s Beauty Consumer Survey results report that, on a global scale, confidence is the number one aspect of masculinity, while traits like physical strength and reliability have declined in importance.
Ingredient-led innovation can help to drive new product development and growth
The rising demand for men’s grooming products, and more robust personal care routines among male consumers, will also create more demand for products with higher quality ingredients and proven efficacy. While consumers may start with products they are familiar with, over time they will likely seek out enhanced versions of the products they use, with ingredients that are more premium or have better results.
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Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in New Zealand?
- Which are the leading brands in New Zealand?
- How are products distributed in New Zealand?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in New Zealand - Category analysis
KEY DATA FINDINGS
Men’s grooming supported by changing social norms
Major international companies Unilever and Procter & Gamble lead men’s grooming
Supermarket retailers continue to retain customers through accessibility and value
Sales in men’s grooming will continue to be supported by an increased focus on men’s personal care routines
Opportunities for companies to be at forefront of changing social norms for men
Ingredient-led innovation can help to drive new product development and growth
Beauty and Personal Care in New Zealand - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Men's Grooming
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
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