PROSPECTS AND OPPORTUNITIES
Bright outlook for men’s grooming as men develop more sophisticated beauty and personal care routines
Men's grooming is expected to perform positively in the coming period, thanks to the continuous evolution of the perception of male beauty and the tearing down of stereotypes that once limited the interest in men’s personal care. This cultural change is leading to an increase in attention for the category, which is no longer limited to historical categories such as men’s fragrances and men’s shaving but is increasingly extending to include skin care and hair care.
Gen Z set to play a key role in the category’s future
Gen Z represent a key target audience for men’s grooming, with this younger generation revolutionising the way men approach personal care. This generation is characterised by a fluid and inclusive approach to beauty and personal care, rejecting traditional gender stereotypes and embracing a wider range of products, from skin care to hair care and even make-up.
Innovation set to drive growth and development within men’s grooming
Men’s grooming in Italy will likely be characterised by a strong focus on innovation, driven by the ever-increasing demand for specific products for male beauty and personal care. Personalisation will be increasingly central, with products and services designed to meet the individual needs of consumers, thanks also to the integration of technologies such as AI and skin analysis.
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Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in Italy?
- Which are the leading brands in Italy?
- How are products distributed in Italy?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in Italy - Category analysis
KEY DATA FINDINGS
Men’s fragrances remains central to the growth of men’s grooming in Italy
Gillette remains the focus of innovation while Dior benefits from the popularity of men’s fragrances
Men value convenience and variety when shopping for beauty and personal care
Bright outlook for men’s grooming as men develop more sophisticated beauty and personal care routines
Gen Z set to play a key role in the category’s future
Innovation set to drive growth and development within men’s grooming
Beauty and Personal Care in Italy - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Men's Grooming
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
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