PROSPECTS AND OPPORTUNITIES
Men’s grooming to benefit from stronger emphasis on personal care
Men’s grooming in Romania is expected to witness flat volume growth in the upcoming period due to lower consumption of men’s shaving. Nonetheless, robust growth is predicted in value terms, with growth expected across all the main categories – men’s shaving, men’s toiletries, and men’s fragrances.
Product developments to expand in the premium segment
In anticipation of growing demand, new product launches will be more visible in the premium segment. Consumers tend to be more brand loyal in the mass segment, whilst there is greater scope for smaller brands to compete in the premium segment.
Price sensitivity will drive demand for larger volume packs
Romanian consumers will continue to be highly price-sensitive in the forecast period. Bigger packages offering greater value-for-money are expected to become more popular and readily available.
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Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in Romania?
- Which are the leading brands in Romania?
- How are products distributed in Romania?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in Romania - Category analysis
KEY DATA FINDINGS
Mixed performance in men’s grooming reveals opportunities and some challenges
Procter & Gamble Distribution SRL consolidates its leading position
Hypermarkets are popular choice for men’s grooming
Men’s grooming to benefit from stronger emphasis on personal care
Product developments to expand in the premium segment
Price sensitivity will drive demand for larger volume packs
Beauty and Personal Care in Romania - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Men's Grooming
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
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