PROSPECTS AND OPPORTUNITIES
Shifting consumer preferences and awareness set to drive future growth
The UK men’s grooming industry is expected to continue its strong growth during the forecast period, driven by rising awareness of grooming practices and increasing interest in male-specific products. Younger consumers, especially Gen Z and Millennials, are key drivers as they are heavily influenced by social media trends and digital content.
Strategic retail expansion to further drive men’s grooming sales
An increasing number of men’s grooming brands are actively expanding their retail footprints in the UK to meet rising consumer demand and enhance product accessibility. In 2024, Fudge Professional, a salon-grade hair care brand, entered the UK high-street retail space through a strategic partnership with Superdrug.
Unique marketing campaigns to become mainstream
Marketing in the men’s grooming industry is becoming bolder and more creative, as brands move away from traditional clichés to better connect with modern consumers. Humorous and unconventional campaigns are gaining in popularity, with leading brands embracing fun, relatable storytelling.
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Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in United Kingdom?
- Which are the leading brands in United Kingdom?
- How are products distributed in United Kingdom?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in the United Kingdom - Category analysis
KEY DATA FINDINGS
Greater focus on grooming habits has propelled growth in value sales.
Personal care brands remain strong, with fragrance sales gaining momentum.
Online sales lead, while specialist men’s grooming stores gain traction.
Shifting consumer preferences and awareness set to drive future growth
Strategic retail expansion to further drive men’s grooming sales
Unique marketing campaigns to become mainstream
Beauty and Personal Care in the United Kingdom - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Men's Grooming
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
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