PROSPECTS AND OPPORTUNITIES
Urbanisation and rising incomes to broaden consumer base
Retail value sales of men’s grooming are set to rise steadily over the forecast period, supported by gradual urbanisation and the expansion of service industries such as business process outsourcing. As employment opportunities grow in urban areas, so too will disposable incomes, encouraging more men to adopt personal care routines beyond basic shaving.
Beard trends expected to constrain growth in shaving products
Men’s shaving is projected to be the slowest-growing category in men’s grooming over the forecast period, reflecting both high market maturity and shifting grooming habits. The rise of the three-day beard and broader beard-maintenance trends is reducing the frequency of traditional shaving, particularly among younger men.
Male skin care gains traction through metrosexual appeal
Product innovation will increasingly focus on men’s skin care, as more male consumers embrace a broader definition of grooming. Recent launches suggest growing interest in products designed to address fatigue, dullness, and dryness.
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Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in Morocco?
- Which are the leading brands in Morocco?
- How are products distributed in Morocco?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in Morocco - Category analysis
KEY DATA FINDINGS
Beard trend and economic challenges slow overall growth
Gillette’s affordable pricing and media campaigns consolidate P&G’s lead
Specialist retailers dominate, while supermarkets rapidly expand reach
Urbanisation and rising incomes to broaden consumer base
Beard trends expected to constrain growth in shaving products
Male skin care gains traction through metrosexual appeal
Beauty and Personal Care in Morocco - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Men's Grooming
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
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