PROSPECTS AND OPPORTUNITIES
Further scope for innovation in men’s grooming
Men’s grooming has experienced strong growth in recent years, yet there remains significant room for further innovation, particularly in areas such as sustainability, the use of gentle, natural ingredients, and refillable formats that appeal to increasingly price-sensitive consumers. There is also an opportunity to introduce trial-size packaging, which can encourage men to experiment with new brands and expand their grooming routines beyond multifunctional products.
Gap in terms of education and awareness of men’s grooming products
Unlike women’s skincare products, which are often accompanied by abundant information about ingredient benefits and skin suitability, there remains a noticeable gap in education when it comes to men’s grooming. Many male consumers lack clear guidance on how to identify their specific skin concerns and select the appropriate products.
Price sensitivity to prevail over the forecast period
Price sensitivity will continue to influence purchasing decisions in the upcoming years. Brands that offer competitive pricing and value-driven bundling promotions are well positioned to benefit from this trend.
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Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in South Africa?
- Which are the leading brands in South Africa?
- How are products distributed in South Africa?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in South Africa - Category analysis
KEY DATA FINDINGS
Men’s grooming extends beyond traditional products
Unilever South Africa maintains strong position in the category
Men seek convenient and seamless shopping experiences
Further scope for innovation in men’s grooming
Gap in terms of education and awareness of men’s grooming products
Price sensitivity to prevail over the forecast period
Beauty and Personal Care in South Africa - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Men's Grooming
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
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