PROSPECTS AND OPPORTUNITIES
Strong outlook as men’s grooming culture develops
Men’s grooming will continue to record solid retail value growth driven by the rising number of young Bulgarian men willing to extend their personal care routines and try new products which have traditionally been associated with women. Mass men’s bath and shower is expected to record the fastest growth in retail value terms over the forecast period, driven by more sophisticated men’s personal care routines, as well as new product launches and brand extensions.
New product launches in premium segment
With demand set to rise, product development strategies will also expand, notably in the premium segment. Bulgarian men tend to be more brand loyal in the mass segment.
Product innovation will target men’s niche requirements
In the forthcoming years, product innovation will bring new men’s grooming tools into the market, such as The Shave Factory’s beard pencil. Brand extensions will proliferate targeting new consumers groups, such as Better Be Bold’s bar shower gel for body and bald heads, or its mattifying cream for bald heads.
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Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in Bulgaria?
- Which are the leading brands in Bulgaria?
- How are products distributed in Bulgaria?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in Bulgaria - Category analysis
KEY DATA FINDINGS
Men’s grooming enjoys strong value growth
Procter & Gamble Bulgaria EOOD takes a firmer lead with well-known brands
Beauty specialists and e-commerce retailers are strong competition for health and personal stores
Strong outlook as men’s grooming culture develops
New product launches in premium segment
Product innovation will target men’s niche requirements
Beauty and Personal Care in Bulgaria - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Men's Grooming
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
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