PROSPECTS AND OPPORTUNITIES
Growth will be driven by improved awareness, especially within men’s skin care
Sales of men’s grooming products are expected to rise over the forecast period, supported by increasing awareness of their benefits, which include improved skin health, hygiene, and self-esteem. The availability of a diverse range of specialised products tailored specifically for men, such as skin care, hair care, beard care, and fragrances, is anticipated to further drive category growth.
Younger consumers will drive growth, open to innovations that extend their grooming routines
While men’s grooming will record positive growth, the category face some limitations, mainly conservative attitudes of many local men, who typically use a limited number of grooming products. This consumer group is more reluctant to expand their daily grooming routines.
Comprehensive skin care routines are expected to support growth in men’s grooming
Growing consumer awareness is expected to stimulate the introduction of new products within the men’s grooming, over the forecast period. The presence of more comprehensive skin care routines for men, including hydrating moisturisers, serums, and sun care, is forecast to expand, reflecting evolving attitudes towards self-care and personal grooming, particularly by younger, Generation Z consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in Georgia?
- Which are the leading brands in Georgia?
- How are products distributed in Georgia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in Georgia - Category analysis
KEY DATA FINDINGS
A wide variety of specialised products support growth for men’s grooming
Procter & Gamble retains its lead, while premium fragrance brands record strong growth
Beauty specialists led sales while retail e-commerce gains ground through improved availability
Growth will be driven by improved awareness, especially within men’s skin care
Younger consumers will drive growth, open to innovations that extend their grooming routines
Comprehensive skin care routines are expected to support growth in men’s grooming
Beauty and Personal Care in Georgia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Men's Grooming
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
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