PROSPECTS AND OPPORTUNITIES
Broadening men’s health-conscious product lines
Men’s grooming is expected to see a moderate retail value CAGR at constant 2024 prices in Singapore during the forecast period. However, whilst men’s fragrances and men’s shaving are expected to maintain their solid growth trends, men’s toiletries is set to see little movement in sales, due to the continued popularity of general rather than male-specific products.
Opportunities in men’s wellness and premiumisation
Although Singapore’s rising cost of living is affecting discretionary spending, many younger men still value wellness, and are open to investing in self-care when they see clear returns such as improved skin health or enhanced confidence. This mindset opens the door for “premiumised mass” products, or higher-end mass products, which strike a balance between affordability and an elevated positioning.
Innovation in product formulation and communication of brand values
In the forecast period, innovation in men’s grooming will increasingly hinge on clear, effective communication of benefits – going beyond mere packaging revamps. Modern consumers crave transparency, so brands that detail product ingredients, sourcing, and targeted benefits set themselves apart.
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Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in Singapore?
- Which are the leading brands in Singapore?
- How are products distributed in Singapore?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in Singapore - Category analysis
KEY DATA FINDINGS
Subtle shift towards health-conscious grooming
Evolving competitive landscape, and a move to higher-end mass offerings in men’s fragrances
Dominance of offline channels continues, but retail e-commerce maintains its rising trend
Broadening men’s health-conscious product lines
Opportunities in men’s wellness and premiumisation
Innovation in product formulation and communication of brand values
Beauty and Personal Care in Singapore - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Men's Grooming
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
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