PROSPECTS AND OPPORTUNITIES
Men’s grooming in Hong Kong is set to continue evolving
Men's grooming in Hong Kong is poised for strong growth over the forecast period. The category has evolved significantly in recent years, transitioning from a niche interest to mainstream acceptance and part of many local consumers’ self-care routines.
The rise of genderless brands in the local market
The concept of beauty and self-care in Hong Kong is undergoing a significant shift, with the rise of genderless brands that challenge traditional norms and aim to address a more inclusive audience. Initially, skin care was strictly categorised into "men's" and "women's" sections, but gender-neutral brands now offer a diverse range of products suitable for all individuals.
Advanced skin care for the male demographic
In Hong Kong, consumers of men’s grooming are placing a greater emphasis on convenience and subtle results. While price is often a secondary concern, many local consumers prefer treatments that take minimum effort due to busy lifestyles.
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Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in Hong Kong, China?
- Which are the leading brands in Hong Kong, China?
- How are products distributed in Hong Kong, China?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Men’s grooming benefits from local consumers embracing self-care
Procter & Gamble retains leadership of fragmented competitive landscape
Diverse distribution for men’s grooming in Hong Kong
Men’s grooming in Hong Kong is set to continue evolving
The rise of genderless brands in the local market
Advanced skin care for the male demographic
Beauty and Personal Care in Hong Kong, China - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Men's Grooming
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
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