PROSPECTS AND OPPORTUNITIES
Increasing willingness to invest in personal appearance to fuel market expansion
Growth of men's grooming in Pakistan will be fuelled by population expansion and increasing consumer willingness to invest in personal appearance. Urbanisation and the expansion of modern retailing will further democratise access to grooming products, allowing brands to tap into a broader consumer base.
Premiumisation opportunities emerging due to evolving grooming standards
Premiumisation opportunities are emerging in various categories of male grooming, including beard grooming kits, high-end razors, facial moisturisers with SPF protection, and targeted anti-acne skincare lines designed specifically for men. While traditional shaving products are expected to retain their volume share due to habitual use and wide accessibility, higher growth is projected in categories such as beard care, male skin care, and hair styling due to evolving grooming standards and a broader acceptance of more elaborate grooming routines among men.
Innovation to focus on specialised grooming products tailored to specific needs
Innovation over the forecast period is expected to focus on beard oils with skin benefits, lightweight daily moisturisers for men, sulphate-free cleansers, and scalp-focused hair styling solutions. Brands investing in bundled grooming sets, clean-label ingredients, and personalised grooming recommendations via digital platforms are well positioned to capture future growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in Pakistan?
- Which are the leading brands in Pakistan?
- How are products distributed in Pakistan?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in Pakistan - Category analysis
KEY DATA FINDINGS
Evolving perception of male grooming as an essential part of self-care rather than a luxury supports growth in 2024
Enjoying brand loyalty, Procter & Gamble maintains its lead in 2024
Small local grocers remain key for basic shaving products
Increasing willingness to invest in personal appearance to fuel market expansion
Premiumisation opportunities emerging due to evolving grooming standards
Innovation to focus on specialised grooming products tailored to specific needs
Beauty and Personal Care in Pakistan - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Men's Grooming
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
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