PROSPECTS AND OPPORTUNITIES
Contrasting trends, as mass men’s skin care and premium men’s fragrances set to outperform
Men’s grooming in South Korea is expected to see slow and stable retail value growth at constant 2024 prices throughout the forecast period. With increasing interest in men’s grooming, the rise in single-person households and declining marriage rates, the number of male consumers with significant purchasing power and a desire for self-care at home is expected to increase steadily.
Retailers will continue to drive interest in men’s grooming
Unlike in the past, when spouses or other family members made purchases on behalf of men, men now demonstrate a trend towards independently selecting and purchasing their own products. This trend is particularly pronounced amongst younger demographics, suggesting that as this consumer group gains purchasing power, it will strongly shape trends in men’s grooming in the future.
More dermocosmetics brands likely to offer variants for male consumers
Although mass men’s skin care has further growth potential, the rise of versatile dermocosmetics is absorbing some of the demand, slightly limiting the growth opportunities. The blurred lines between dermocosmetics and men’s skin care products is expected to continue in the forecast period, and the two will continue to compete.
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Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in South Korea?
- Which are the leading brands in South Korea?
- How are products distributed in South Korea?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in South Korea - Category analysis
KEY DATA FINDINGS
Mass men’s skin care continues to take share from the premium segment
The leading players see falling value sales and lose share
Retail e-commerce continues to dominate, although offline share higher than in many other beauty and personal care categories
Contrasting trends, as mass men’s skin care and premium men’s fragrances set to outperform
Retailers will continue to drive interest in men’s grooming
More dermocosmetics brands likely to offer variants for male consumers
Beauty and Personal Care in South Korea - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Men's Grooming
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
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