Competitive Landscape
Leading Manufacturers Strengthen Dominance through Innovation and Targeted Marketing
Men's grooming in South Korea remains moderately concentrated, with leading manufacturers maintaining significant shares but also experienced shifts over the review period. LG H&H and Procter & Gamble Korea were the leading companies in 2025, each accounting for 10% of the landscape.
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Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in South Korea?
- Which are the leading brands in South Korea?
- How are products distributed in South Korea?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in South Korea - Category analysis
Key Data Insights
South Korea’S Men Fuel Growth with Rising Skincare Demand and Spending Power
South Korea’S Men Fuel Growth with Rising Skincare Demand and Spending Power
Longevity Drives Demand for High-Performance, Minimalist Skincare in Men's Grooming
Barber501’S Skin-Centric Shaving Innovation Redefines Men’S Grooming Routines
Influencers and Diversified Styling Expected to Drive Brand Relevance and Market Expansion
Men's Toiletries Set to Sustain Dominance While Premium Fragrances Accelerate Growth
Integration of Skincare and Grooming Products to Reshape Innovation and Retail Strategies
Leading Manufacturers Strengthen Dominance through Innovation and Targeted Marketing
E-Commerce Leads Distribution as Offline Channels Lose Ground
Beauty and Personal Care in South Korea - Industry Overview
Steady Expansion Driven by Skinification and Clean Reimagined
Key Data Insights
Steady Expansion Driven by Skinification and Clean Reimagined
Lifestyle-Driven Beauty Fuels Demand for Sensorial Everyday Products
Longevity Drives Demand for Clinic-Grade Home Treatments
Skin Care and Fragrances Set to Fuel Expansion through 2030
Mass Efficacy Expected to Shape Dynamic Consumer Micro-Segments
Brands Leverage Clinical Efficacy and Retail Innovation to Engage Discerning Consumers
Leading Korean Companies Leverage Strategic Channels to Sustain Dominance
Innovative Experiential Retail and Private Label Strategies Fuel Growth Opportunities
E-Commerce Leads Distribution as Offline Channels Evolve in Response
Country Reports Disclaimer
The following categories and subcategories are included:
Men's Grooming
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
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