PROSPECTS AND OPPORTUNITIES
Persistent demand ensures further growth
Over the forecast period, men’s grooming is expected to see further rises current value terms, with consistent demand for elevated grooming routines and higher-quality products. Growth will be driven by expanding interest in premium men’s skin care, facial hair maintenance and multipurpose solutions.
Men increasingly seek out wellness solutions
Within men’s grooming, the trend towards the normalisation of skin care and wellness-led grooming for men will accelerate throughout the forecast period. More brands are focusing on inclusive messaging, simple product education and multifunctional formats to lower the barrier to entry.
Simplified systems and advanced tech set to generate greater interest
Future innovation in men’s grooming will centre around simplified skin care systems, tech-enhanced shaving tools, and hybrid grooming products. As such, the forecast period will witness greater investment in multi-functional products - like all-in-one cleansers, SPF moisturisers, and post-shave serums - as brands respond to men’s desire for efficient routines.
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Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in Ireland?
- Which are the leading brands in Ireland?
- How are products distributed in Ireland?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in Ireland - Category analysis
KEY DATA FINDINGS
Increased male interest in personal care supports overall growth in 2024
Procter & Gamble leads thanks to popularity of Gillette
Health and beauty specialists sees strong growth in 2024
Persistent demand ensures further growth
Men increasingly seek out wellness solutions
Simplified systems and advanced tech set to generate greater interest
Beauty and Personal Care in Ireland - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Men's Grooming
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
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