PROSPECTS AND OPPORTUNITIES
More sophisticated demand to push retail value growth
Over the forecast period, men’s grooming is set to see positive, if moderate, retail value (constant 2024 prices) growth, despite a general stagnation in retail volume sales. Nonetheless, strong competition is set to lead to high levels of discounting and frequent price promotions, which are expected to see some retail volume growth during the forecast period.
Men’s grooming to embrace modern marketing and sales tools
Key trends in men’s grooming over the forecast period are predicted to feature modern marketing and sales tools. In this vein, there are likely to be more male-specific subscription sites (eg for razors and blades), a greater focus on e-commerce (more online shops dedicated to men’s grooming) and social media/influencers (brand owners to explore social media as a way of creating a personal bond with consumers).
Natural and technology trends to coexist in men’s grooming
Men’s grooming is expected to be strongly influenced by the demand for technologically-enhanced products that promise to deliver instant results and are convenient to use. At the same, natural and organic trends are set to take a stronger hold in men’s grooming, amid general health and sustainability trends.
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Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in Switzerland?
- Which are the leading brands in Switzerland?
- How are products distributed in Switzerland?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in Switzerland - Category analysis
KEY DATA FINDINGS
Premium fragrances appeal to image-conscious men
Procter & Gamble’s Gillette remains a trusted and highly popular brand name
Beauty specialists increase brand and product ranges and space for men’s grooming
More sophisticated demand to push retail value growth
Men’s grooming to embrace modern marketing and sales tools
Natural and technology trends to coexist in men’s grooming
Beauty and Personal Care in Switzerland - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Men's Grooming
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
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