Sales of men’s grooming products are expected to rise in value in 2025 and throughout the forecast period, driven by an increasing number of German men recognising the importance and benefits of body care.
Germany’s men’s grooming market is set for notable growth in private label goods, particularly amid ongoing economic uncertainty. The rising popularity of private label across various consumer goods extends to men’s grooming, as these products are recognised for offering comparable quality to established brands at more affordable prices.
Consumers of men’s grooming in Germany prioritise convenience and effectiveness, favouring multifunctional products that simplify daily routines by removing guesswork. Over the forecast period, demand is expected to grow for items such as 2-in-1 shampoo and conditioners, hair and body gels, and moisturisers with built-in sunscreen or anti-ageing benefits.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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