PROSPECTS AND OPPORTUNITIES
Influencers will help widen audience for men’s grooming products
Sales of men’s grooming products in Kazakhstan are projected to grow steadily in both volume and constant value terms (at 2024 prices) over the forecast period. Increased advertising and promotion, alongside partnerships with well-known social media influencers and public figures will help normalise grooming practices among men and reduce stigma surrounding male skin care.
Beard care will go mainstream
The growing popularity of beards and moustaches among Kazakhstani men is set to drive demand for beard care and styling products. This includes not only traditional items like beard oils and balms, but also more advanced formulations such as beard serums, exfoliating scrubs, and anti-dandruff treatments tailored for facial hair.
Anti-ageing and multifunctional products will define men’s skin care
Men are becoming more interest in skin care products which target signs of ageing, such as fine lines and loss of firmness. As such, the introduction of specialised anti-ageing products for men - formulated with ingredients such as retinol, hyaluronic acid, peptides and antioxidants - will expand significantly during the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in Kazakhstan?
- Which are the leading brands in Kazakhstan?
- How are products distributed in Kazakhstan?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in Kazakhstan - Category analysis
KEY DATA FINDINGS
Diversification of product offerings and premium fragrances drive growth
Multinational players dominate sales
E-commerce platforms see surge in number of purchases
Influencers will help widen audience for men’s grooming products
Beard care will go mainstream
Anti-ageing and multifunctional products will define men’s skin care
Beauty and Personal Care in Kazakhstan - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Men's Grooming
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
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