PROSPECTS AND OPPORTUNITIES
Social and demographic factors should favour sales of men’s grooming
Sales of men’s grooming are projected to see strong growth over the forecast period in value terms (at constant 2024 prices). This growth is expected to be driven by improving living standards and increased social interactions in professional settings, leading men to allocate more of their budget towards personal care.
The changing scent of men in Vietnam
Currently, men’s grooming products predominantly feature strong, masculine scents across both the mass and premium segments. However, shifting beauty standards, partly influenced by the rise of South Korean male beauty influencers, are reshaping how men want to present themselves.
Convenience and comfort expected to be the focus of innovation
Innovation is expected to focus on delivering faster and more effective men’s shaving products, with this being an area with significant growth potential, with men increasingly seeking convenient yet gentle solutions for their grooming routines. While traditional razors and shaving foam remain popular, there is rising demand for depilatory creams that offer quick, painless hair removal while also slowing hair regrowth.
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Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in Vietnam?
- Which are the leading brands in Vietnam?
- How are products distributed in Vietnam?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in Vietnam - Category analysis
KEY DATA FINDINGS
Evolving ideas around masculinity shaping the market and driving sales
X-Men on top but competition is on the rise
Consumers shift to supermarkets and e-commerce to meet their growing needs
Social and demographic factors should favour sales of men’s grooming
The changing scent of men in Vietnam
Convenience and comfort expected to be the focus of innovation
Beauty and Personal Care in Vietnam - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Men's Grooming
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
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