PROSPECTS AND OPPORTUNITIES
Men’s grooming faces challenges in forecast period as gambling gains ground
Economic recovery in 2024 improved employment and incomes, supporting confidence and a rebound across several categories, including men’s grooming. The uplift did not translate one-for-one into consumption.
Performance as unifying in a fragmented competitive landscape
Social media-driven polarisation is complicating brand positioning. Some consumers want values-based stances; others expect brands to focus on quality and price.
Collabs move into dermocosmetics, but men remain cautious spenders
Collaborations have become a central engine for discovery. A notable example is Dermage Men, created with fashion label Reserva (AR&Co).
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Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in Brazil?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in Brazil - Category analysis
KEY DATA FINDINGS
Men’s fragrances anchors growth and sustains global leadership
Fitness culture reframes self-care
Shaving expands to full-body routines as trimmers gain ground
Men’s grooming faces challenges in forecast period as gambling gains ground
Performance as unifying in a fragmented competitive landscape
Collabs move into dermocosmetics, but men remain cautious spenders
Beauty and Personal Care in Brazil - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Men's Grooming
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
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