Competitive Landscape
Gillette and D2c Brands Shape Loyalty and Competition
Men's grooming in India in 2025 became less concentrated, as evidenced by a steady decline in the leading manufacturer's share over the review period. Gillette India Ltd, historically the clear leader, saw its value share drop from 15% in 2020 to 14% in 2025.
Beaucience Drives Innovation Momentum
The influx of innovative product launches in 2025 signals a shift towards advanced, wellness-driven solutions in men's grooming, especially in premium and holistic care. Beaucience India's introduction of neuro-cosmetics, such as the premium serum featuring Kannabia Sense, exemplifies the convergence of skin health and emotional wellbeing.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in India?
- Which are the leading brands in India?
- How are products distributed in India?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in India - Category analysis
Key Data Insights
Beaucience India Leverages Neuro-Wellness to Drive Holistic Value Growth
Beaucience India Leverages Neuro-Wellness to Drive Holistic Value Growth
Bombay Shaving Company Accelerates Eco-Conscious Grooming with Innovative Razor Design
Bella Vita Captures Demand for Multifunctional Clean Beauty with New Launch
Innovation, Personalisation and the Evolution of Men's Grooming
Digital-First Engagement and the Transformation of the Consumer Journey
Gen Z and Millennials to Drive Holistic Self-Care and Transparency
Gillette and D2c Brands Shape Loyalty and Competition
Beaucience Drives Innovation Momentum
Small Local Grocers and Pharmacies Maintain Reach as E-Commerce Gains Momentum
Beauty E-Commerce and D2c-First Brands Capture Younger Audiences through Digital Engagement
Beauty and Personal Care in India - Industry Overview
Laneige and K-Beauty Brands Spark Premiumisation and Routine Expansion
Key Data Insights
Laneige and K-Beauty Brands Spark Premiumisation and Routine Expansion
Longevity Trend Drives Demand for Science-Backed Innovation and Efficacy
Happy Hippie Redefines Clean Beauty as Efficacy and Transparency Reshape Expectations
Gen Z and Gen Alpha to Drive Demand for Personalisation and Digital-First Brands
Expanding Affluence and the India-Eu Trade Agreement to Drive Premiumisation
The Convergence of Beauty and Wellness to Support Future Growth
Honasa Expands into Men’S Grooming as Share Fragments Further
Digitally Native Challengers Reshape Competitive Landscape
Strategic Acquisition and Science-Led Innovation
Small Local Grocers and Pharmacies Sustain Offline Dominance as E-Commerce Accelerates
Nxtface and Experiential Pop-Ups Drive Engagement through Hybrid Retail Innovation
Country Reports Disclaimer
The following categories and subcategories are included:
Men's Grooming
-
- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
-
-
- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
-
- Premium Men's Deodorants
- Mass Men's Deodorants
-
- Premium Men's Hair Care
- Mass Men's Hair Care
-
- Premium Men's Skin Care
- Mass Men's Skin Care
-
-
- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!