PROSPECTS AND OPPORTUNITIES
Premium and benefit-led products are expected to drive future category growth
Men’s grooming is projected to see strong and steady growth in value terms (at constant 2024 prices) over the forecast period. Male consumers in India are becoming more ingredient-aware and are increasingly seeking grooming products that offer specific benefits rather than just basic hygiene.
Gen Z are expected to reshape men’s grooming through experimentation
Gen Z are emerging as a powerful force in the men’s grooming market, not just because of their spending potential but also because of how they think about personal care. Unlike older generations who treated men’s grooming as a functional chore, Gen Z sees it as an expression of identity, confidence, and mood.
Innovation expected to fuel demand for men’s skin care
D2C brands in India are expected to use innovation to introduce men’s skin care through categories that already feel familiar and comfortable. Brands like The Man Company, Beardo, and Bombay Shaving Company started with men’s shaving products, beard oils, and fragrances, and have been using the trust built up in these categories to lead more men toward adopting skin care routines.
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Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in India?
- Which are the leading brands in India?
- How are products distributed in India?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in India - Category analysis
KEY DATA FINDINGS
Men’s grooming in India is evolving from basic hygiene to holistic self-care
Gillette continues to lead while D2C challengers reshape the competitive landscape
Online and D2C channels are reshaping how men engage with grooming products
Premium and benefit-led products are expected to drive future category growth
Gen Z are expected to reshape men’s grooming through experimentation
Innovation expected to fuel demand for men’s skin care
Beauty and Personal Care in India - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Men's Grooming
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
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