PROSPECTS AND OPPORTUNITIES
Opportunity to expand men’s grooming routines
Most men in Taiwan still have a simple grooming routines, and so there is significant growth potential for the men’s grooming category as men pay greater attention to their appearance. The strongest opportunity lies within the young generation whose attitudes and behaviour are influenced by Japanese and Korean culture.
Men prefer the simplicity of all-in-one products
Most men have simple grooming routines and want to maintain this simplicity on a daily basis. Given this preference, all in one products are a convenient and popular solution for men.
Strong preference for electric razors will remain
Shaving is a daily task for men in Taiwan, but many choose electronic razors over disposable alternatives, since these are deemed faster and do not require any cream. Electric razor brands are committed to product innovation to enhance performance, whilst keeping prices affordable to the mass consumer.
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Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in Taiwan?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in Taiwan - Category analysis
KEY DATA FINDINGS
Men’s grooming enjoys stable value growth
Edgewell Personal Care Taiwan Ltd takes lead in men’s grooming
Modern grocery retailers are primary channel
Opportunity to expand men’s grooming routines
Men prefer the simplicity of all-in-one products
Strong preference for electric razors will remain
Beauty and Personal Care in Taiwan - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Men's Grooming
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
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