PROSPECTS AND OPPORTUNITIES
Growing interest in personal grooming amongst male consumers
Men’s grooming is expected to see continued expansion in Saudi Arabia over the forecast period. There is still strong potential in men’s grooming in Saudi Arabia as men become more familiar with using a wider range of products to maintain a healthy and attractive appearance.
Growing demand for premium products
Premium men’s grooming brands are expected to see strong demand in Saudi Arabia during the forecast period, driven by rising disposable incomes, growing interest in personal care, and a shift towards high-performance, targeted solutions. As self-care and wellness continue to gain in importance, men are increasingly drawn to premium products that address specific skin and hair concerns while offering a sense of luxury.
Opportunities for development in men’s shaving
Men’s shaving is expected to see volume sales fall over the forecast period as more men are likely to invest in electric shavers and trimmers, while others are likely to rely on barbers for a range of grooming services. However, drawn in by the potential of the market and by the growing interest in men’s grooming, in general, it is expected that players will continue to invest in innovation and new product development during the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in Saudi Arabia?
- Which are the leading brands in Saudi Arabia?
- How are products distributed in Saudi Arabia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Premium fragrances benefits from deep-rooted cultural significance
Gillette leads, while Vichy sees dynamic growth
Popularity of fragrances supports strength of beauty specialists
Growing interest in personal grooming amongst male consumers
Growing demand for premium products
Opportunities for development in men’s shaving
Beauty and Personal Care in Saudi Arabia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Men's Grooming
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
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