PROSPECTS AND OPPORTUNITIES
Shifting cultural norms and emerging trends herald ongoing steady growth
Men’s grooming is expected to see ongoing steady growth over the forecast period, driven by shifting cultural norms and emerging trends. The men’s grooming market in Cameroon is at an interesting crossroads, influenced by a blend of cultural traditions and increasing Westernisation.
The rise of braids in Cameroon’s youth culture could herald demand for specialised products
Hip hop culture and popular Cameroonian artists like Ko-C, Mr. Leo, Maahlox, alongside a multitude of influencers, are wearing hair braids and locks, incentivising young men to braid their hair.
Market dynamics anticipated to influence men’s grooming
Overall, the rising emphasis on appearance, driven by contemporary online culture, is poised to stimulate growth in men's grooming in the foreseeable future. While the concept of premiumisation remains elusive as the men's grooming market in Cameroon is still in its early stages, mass brands are expected to maintain their appeal to the broader consumer base.
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Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in Cameroon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in Cameroon?
- Which are the leading brands in Cameroon?
- How are products distributed in Cameroon?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in Cameroon - Category analysis
KEY DATA FINDINGS
Cultural norms stifle growth in men’s grooming, while men’s shaving dominates
The Gillette Co maintains top company place but is pipped to the post by Bic from ICRAFON in brand terms.
Beauty specialist retailers maintain lead, while e-commerce grows as companies leverage digital platforms
Shifting cultural norms and emerging trends herald ongoing steady growth
The rise of braids in Cameroon’s youth culture could herald demand for specialised products
Market dynamics anticipated to influence men’s grooming
Beauty and Personal Care in Cameroon - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Men's Grooming
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
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