PROSPECTS AND OPPORTUNITIES
A migration towards premium grooming products is set to support value growth
Sales of men’s grooming products in Canada are projected to rise in 2025 and will continue to increase throughout the forecast period. Although volume growth is expected to remain subdued in 2025, improvements are anticipated over the longer term.
Innovation is set to focus on sustainability and refill options in men’s grooming
Sustainability is expected to become even more integrated into men's grooming products throughout the forecast period. A notable example is the launch of Shiseido Men Skin Empowering Cream in 2024, which introduced a refillable format priced more affordably than the original packaging.
Premium hair care products are expected to focus on scalp health
The trend toward scalp health is driving the launch of innovative premium hair care products, with brands responding to growing consumer demand for solutions that support overall wellness. This trend is further supported by immigration-led population growth, which introduces a broader range of hair care needs and preferences, and the continuing interest among men in skin care and grooming.
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Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in Canada?
- Which are the leading brands in Canada?
- How are products distributed in Canada?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in Canada - Category analysis
KEY DATA FINDINGS
Growth in men’s grooming is driven by premiumisation and social media activations
Second-placed Unilever Canada Inc records the strongest uplift in share
Retail e-commerce captures sales from pharmacies, offering additional benefits and services
A migration towards premium grooming products is set to support value growth
Innovation is set to focus on sustainability and refill options in men’s grooming
Premium hair care products are expected to focus on scalp health
Beauty and Personal Care in Canada - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Men's Grooming
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
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