PROSPECTS AND OPPORTUNITIES
Modest outlook for men’s grooming as self-care habits evolve
Men’s grooming is expected to post modest growth over the next five years. Although the category remains routine-led and relatively underdeveloped, slow gains will be supported by increased engagement in premium fragrances and basic skin care.
Men’s grooming products to blend self-care and wellness benefits
In the upcoming period, an emerging trend will be the blending of grooming with wellness, where men’s grooming products are used to help relieve stress and support self-care. Products marketed with “refreshing,” “revitalising,” or “calming” cues may see greater engagement.
Innovation to meet growing demand for repertoire of products
Innovation is likely to focus on hybrid and multi-step grooming products, such as moisturising post-shave balms, anti-fatigue eye gels, or cleansing scrubs with toner effects. Texture and scent will remain important, but there will be a shift toward ingredients like caffeine, vitamin C, and charcoal.
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Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in Estonia?
- Which are the leading brands in Estonia?
- How are products distributed in Estonia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in Estonia - Category analysis
KEY DATA FINDINGS
Growing interest in self-care supports moderate value growth
Procter & Gamble Services Eesti OÜ forges strong lead in men’s grooming
Supermarkets and e-commerce sales drive growth
Modest outlook for men’s grooming as self-care habits evolve
Men’s grooming products to blend self-care and wellness benefits
Innovation to meet growing demand for repertoire of products
Beauty and Personal Care in Estonia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Men's Grooming
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
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