PROSPECTS AND OPPORTUNITIES
Bright future for most of men’s grooming
Men’s grooming looks set to continue its positive growth throughout the category except in products dedicated to shaving, which will continue to suffer. However, products designed for beards and facial hair are making up for some of this decline.
Tech advances to shape future development
Social media and digitalisation are behind some of the ongoing changes in men’s grooming as consumers turn online to get targeted and personalised advice for their purchases. AI and VR are increasingly used for trying on cosmetics, which may be more intimidating for many men who are unfamiliar with these types of products.
Hair care offerings will become more focused on typically male issues
Men’s hair care differs from women’s in that men tend to have shorter hair and more dandruff, so innovation is likely to focus on developing more products designed to address these issues. The concept of skinification for men’s hair care is not quite as relevant it is for women’s, but more technical products will be seen - particularly those dealing with hair loss.
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Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in France?
- Which are the leading brands in France?
- How are products distributed in France?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in France - Category analysis
KEY DATA FINDINGS
Shaving products continue to struggle as beards remain on-trend in France in 2024
L'Oréal Groupe stays on top
Beauty specialists benefits from men’s fragrances
Bright future for most of men’s grooming
Tech advances to shape future development
Hair care offerings will become more focused on typically male issues
Beauty and Personal Care in France - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Men's Grooming
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
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