PROSPECTS AND OPPORTUNITIES
Further growth potential for men’s grooming over the forecast period
Men’s grooming is projected to experience growth during the forecast period, boosted in particular by the performance of men’s deodorants. Consumers will increasingly opt for male-specific brands as the economic climate improves.
Optimistic outlook for men’s shaving
Men’s shaving products is likely to continue to enjoy stable growth rate over the forecast period. This projection is primarily based on the beard trend, which seems unlikely to lose momentum in the short term.
Shaving brands are blurring skin care lines
Similar to other categories within beauty and personal care, men’s grooming will see the lines between skin care and shaving blurred. With social media raising awareness about the importance of self-care, line extensions are anticipated to emerge.
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Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in Colombia?
- Which are the leading brands in Colombia?
- How are products distributed in Colombia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in Colombia - Category analysis
KEY DATA FINDINGS
Rising focus on self-care is driving men’s grooming
Direct seller Belstar retains the lead ahead of Procter & Gamble
Variable performances seen across subcategories in men’s grooming
Further growth potential for men’s grooming over the forecast period
Optimistic outlook for men’s shaving
Shaving brands are blurring skin care lines
Beauty and Personal Care in Colombia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Men's Grooming
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
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