Competitive Landscape
Multinational Leaders Leverage Innovation to Sustain Their Top Position Amid Emerging Local Competitors
The men’s grooming landscape in Taiwan is moderately concentrated, with the top three companies holding a combined share of 30% in 2025. Edgewell Personal Care Taiwan Ltd leads with a 14% share, followed by L’Oréal Taiwan Co Ltd at 8% and Procter & Gamble Taiwan Ltd at 7%.
Innovative Product Positioning and Digital Engagement Drive Market Growth and New Opportunities
Product innovation focusing on the skinification of male grooming is a pivotal development in 2025, as brands integrate active skincare ingredients like niacinamide and peptides into grooming products. VIGILL’s launch of a men’s intimacy wash with ceramides and deep-sea water elements exemplifies this trend, targeting multifunctional benefits suited for local climatic and social contexts.
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Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in Taiwan?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in Taiwan, China - Category analysis
Key Data Insights
Men’S Grooming Summary
Steady Growth Driven by Lifestyle Shifts and Digital Engagement among Urban Men
Men’S Toiletries Lead in Value Sales, While Shaving Shows Steady Growth
Gillette and Vigill Harness Digital Trends to Redefine Male Grooming Rituals
Urban Men Adopt Multi-Step Routines, Boosting Premium Product Demand
Men Balance Simplicity with Rising Interest in Professional and Medicalised Care
Younger Consumers Embrace Sustainability and Eco-Friendly Innovations
Multinational Leaders Leverage Innovation to Sustain Their Top Position Amid Emerging Local Competitors
Innovative Product Positioning and Digital Engagement Drive Market Growth and New Opportunities
Health and Beauty Specialists Lead as E-Commerce Rapidly Expands
Lifestyle-Driven Retail Experiences and Curated Shopping Shape Consumer Engagement
Retail E-Commerce Gains Momentum through Convenience and Private Discovery
Beauty and Personal Care in Taiwan, China - Industry Overview
2025 Developments
Key Data Insights
Taiwan’S Affluent Consumers Focus Spending on Proven Products Amid Regulatory Shifts
Skin Care Remains as the Largest Category, with Sales Driven by Climate-Adapted Innovation
Compliance Drives Trust and Market Leadership in Baby Care
Taiwanese Regulators Enforce Pif, Driving Market Consolidation and Local Innovation
Skin Care Leads Value While Mass Colour Cosmetics Emerges as Fastest Growing Category
Health and Wellness Integration Drives Innovation and Shifts Consumer Behaviour
Leading Manufacturers Consolidate Dominance Amid Emerging Local Agility
Innovative Product Launches and Channel Strategies Fuel Growth and Consumer Engagement
Health and Beauty Specialists Maintain Lead as Department Stores Adapt
Cosmed and Korean Beauty Trends Drive Retail Innovation for Gen Z
Country Reports Disclaimer
The following categories and subcategories are included:
Men's Grooming
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
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