PROSPECTS AND OPPORTUNITIES
Men’s grooming set to grow amidst the genderless trend
Men’s grooming is expected to continue its growth trajectory throughout the forecast period in retail value terms at constant 2024 prices, thanks to the introduction of new brands and products. Premium men’s fragrances is set to see the most dynamic growth in the forecast period.
Cross-industry collaborations
In men’s grooming, the trend of cross-industry collaborations has been gaining traction as a strategy to enhance competitiveness and appeal to a broader audience. For instance, ULOS collaborated with the renowned artist Koji Kikkawa, launching a campaign inspired by his lifestyle and persona.
Focus on delicate zone care
In recent years, there has been a noticeable increase in beauty consciousness amongst men, leading to a growing focus on male body grooming. As technology tailored for men, termed “MenTech”, evolves, and male beauty consciousness rises, men are increasingly showing interest in comprehensive body care, including the care of delicate zones, similar to female grooming practices.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in Japan?
- Which are the leading brands in Japan?
- How are products distributed in Japan?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in Japan - Category analysis
KEY DATA FINDINGS
Growth trends in men’s grooming
Evolving men’s skin care: Advanced formulae and new launches
Rise of men’s colour cosmetics: Embracing beauty beyond gender norms
Men’s grooming set to grow amidst the genderless trend
Cross-industry collaborations
Focus on delicate zone care
Beauty and Personal Care in Japan - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Men's Grooming
- 
                
                - Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
 
- 
                
                - 
	                
	                - Premium Men's Bath and Shower
- Mass Men's Bath and Shower
 
- 
	                
	                - Premium Men's Deodorants
- Mass Men's Deodorants
 
- 
	                
	                - Premium Men's Hair Care
- Mass Men's Hair Care
 
- 
	                
	                - Premium Men's Skin Care
- Mass Men's Skin Care
 
 
- 
	                
	                
- 
                
                - Premium Men's Fragrances
- Mass Men's Fragrances
 
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!