PROSPECTS AND OPPORTUNITIES
Rising demand for more specialised offerings, such as dermatological products
The rate of growth in retail constant value sales of men's grooming will accelerate in 2025. While growth will decelerate slightly in subsequent years, it will be significantly higher across the forecast period as a whole than in the review period.
Conceptions of masculinity will continue to evolve
Until recently, Uruguayan men have been fairly traditional in their preferences. However, this has begun to change in recent years.
Social media will grow in importance as a marketing tool
In terms of marketing, the influence of social media on men’s grooming will deepen over the course of the forecast period. Manufacturers have had to quickly adapt to the digital landscape and the constant changes that accompany it.
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Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in Uruguay?
- Which are the leading brands in Uruguay?
- How are products distributed in Uruguay?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in Uruguay - Category analysis
KEY DATA FINDINGS
Surging demand for premium fragrances
Sebamar SA’s Gillette brand dominates men’s shaving
Pharmacies remain the largest and most dynamic distribution channel
Rising demand for more specialised offerings, such as dermatological products
Conceptions of masculinity will continue to evolve
Social media will grow in importance as a marketing tool
Beauty and Personal Care in Uruguay - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Men's Grooming
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
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