PROSPECTS AND OPPORTUNITIES
Changing attitudes to men’s grooming likely to drive continued growth
Men’s grooming in Indonesia is expected to maintain a dynamic retail value CAGR at constant 2024 prices in the forecast period, driven by changing societal attitudes and the influential role of social media platforms such as Instagram and TikTok. These platforms have become vital tools for educating men about skin care and personal grooming, with influencers and brands normalising the idea that skin care is not just for women, but a long-term investment in health and self-confidence.
Multifunctional products and masculine branding likely to increase in importance
One of the key trends emerging in men’s grooming in Indonesia is the rise of multifunctional skin care products, which combine basic skin protection with additional benefits, such as anti-pollution, hydration, or post-sports recovery, catering to the busy lifestyles of urban men. As more men prioritise convenience and efficiency in their grooming routine, multifunctional products offer a practical solution by addressing multiple concerns in a single application.
Attracting younger consumers with effective products with sleek designs
The influence of the K-pop trend has played a significant role in motivating Indonesian men to pay more attention to their grooming habits, and this is also likely to be evident moving forward. With K-Pop idols often epitomising a clean, polished, and well-groomed appearance, many men have become more aware of the importance of personal hygiene and fragrance.
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Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in Indonesia?
- Which are the leading brands in Indonesia?
- How are products distributed in Indonesia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in Indonesia - Category analysis
KEY DATA FINDINGS
The global grooming trend has a positive impact on mass men’s skin care
Kahf appeals with halal products and engagement with influencers
Retail e-commerce appeals with deals, bundles, and wide range of options
Changing attitudes to men’s grooming likely to drive continued growth
Multifunctional products and masculine branding likely to increase in importance
Attracting younger consumers with effective products with sleek designs
Beauty and Personal Care in Indonesia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Men's Grooming
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
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