PROSPECTS AND OPPORTUNITIES
Men’s skin care registers highest value growth over forecast period
Men’s grooming will register stable constant value growth over the forecast period. Growth will be driven by rising interest in men’s skin care, beard care, and wellness-oriented products.
Demand moves beyond the basics
Latvian men will increasingly adopt grooming routines beyond the basics. More nice products such as exfoliating scrubs and under-eye products will slowly gain traction.
Continuing innovations that provide both effectiveness and simplicity
Innovation in men’s grooming is likely to centre on effectiveness and routine simplification. Multifunctional products, such as all-in-one wash and scrub formulas or serums and moisturisers in one, will gain traction.
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Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in Latvia?
- Which are the leading brands in Latvia?
- How are products distributed in Latvia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in Latvia - Category analysis
KEY DATA FINDINGS
Healthy value growth in 2024
Proctor & Gamble expands beyond basics through clever bundling
Online space increasingly user-friendly
Men’s skin care registers highest value growth over forecast period
Demand moves beyond the basics
Continuing innovations that provide both effectiveness and simplicity
Beauty and Personal Care in Latvia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Men's Grooming
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
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