PROSPECTS AND OPPORTUNITIES
Premium men’s grooming products will see accelerated growth
Men’s grooming in Slovenia is expected to continue growing in constant value terms (at 2024 prices) over the forecast period, driven by ongoing premiumisation across the category. While mass-market brands will continue to dominate, demand for premium men’s grooming products is projected to rise to a far greater extent, especially as inflation stabilises and price rises moderate accordingly.
E-commerce will grow in importance
Retailers and manufacturers alike are placing increasing importance on e-commerce - not just as a distribution channel but as a key tool for marketing and consumer engagement. While the explosive growth of e-commerce during and immediately after the COVID-19 pandemic is expected to moderate, it will remain a major growth driver for the men’s grooming category.
Growing interest in natural, organic and skin-friendly offerings
Scientific innovation will continue to reshape men’s grooming, particularly through the rise of high-tech grooming devices that offer personalised and precise care. However, health and wellness trends will also play an increasingly important role in shaping product innovation and marketing strategies.
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Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in Slovenia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in Slovenia?
- Which are the leading brands in Slovenia?
- How are products distributed in Slovenia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in Slovenia - Category analysis
KEY DATA FINDINGS
Beard boom impacts sales of men’s shaving products
Orbico continues to lead sales
Health and beauty specialists leads distribution landscape
Premium men’s grooming products will see accelerated growth
E-commerce will grow in importance
Growing interest in natural, organic and skin-friendly offerings
Beauty and Personal Care in Slovenia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Men's Grooming
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
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