PROSPECTS AND OPPORTUNITIES
Men likely to remain cautious in their purchases
Although men’s grooming in China is expected to return to retail value growth in the forecast period at constant 2024 prices, only a negligible positive CAGR is anticipated. The main reason for this is that, although Chinese men have become more focused on personal care, their investment in this area is still limited compared with women.
Local brands likely to leverage social commerce for growth
As male consumers become more aware of personal care, men’s skin care is expected to expand, with growth for both the mass and premium segments. This is particularly true amongst young men, for whom the importance of skin care and personal image management is increasingly recognised.
Innovation and technology will contribute to growth in men’s grooming
Innovation and technology have become key drivers of growth in men’s grooming, and this is set to continue. As consumers’ demands for product quality and efficacy continue to rise, brands are increasingly investing more resources into product research and technological innovation to meet evolving consumer needs.
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Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in China?
- Which are the leading brands in China?
- How are products distributed in China?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in China - Category analysis
KEY DATA FINDINGS
Value decline across many categories as consumers trade down
Marketing helps Guangzhou Mizi Cosmetics see exceptional growth
Retail e-commerce continues to take share from offline channels
Men likely to remain cautious in their purchases
Local brands likely to leverage social commerce for growth
Innovation and technology will contribute to growth in men’s grooming
Beauty and Personal Care in China - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Men's Grooming
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
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