PROSPECTS AND OPPORTUNITIES
Slower current value growth and increased volume sales will reflect stabilising prices
Men's grooming in Egypt is projected to experience slower current value growth during the forecast period, but increased volume sales as prices stabilise. Current value growth will still reflect higher prices, however.
Local products set to enjoy increased demand
There has been a surge in the popularity of local brands that are actively developing products to meet specific consumer needs and incorporating specialised ingredients. These brands are engaging in strategic collaborations, such as the partnership between Locken Co.
Economic constraints will continue to influence category performance
Men's grooming is undergoing a significant shift driven by economic pressures. With limited disposable income and wages lagging behind inflation, Egyptian men are becoming increasingly discerning in their purchases.
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Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in Egypt?
- Which are the leading brands in Egypt?
- How are products distributed in Egypt?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in Egypt - Category analysis
KEY DATA FINDINGS
Volume decline, but notable current value growth in 2024
Lord strengthens its lead of men’s grooming
Beauty specialists leads distribution sales in 2024
Slower current value growth and increased volume sales will reflect stabilising prices
Local products set to enjoy increased demand
Economic constraints will continue to influence category performance
Beauty and Personal Care in Egypt - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Men's Grooming
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
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